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WOMEN BIKE TOO - BEAUTIFUL

The project was to create an ad piece to promote Women Bike Too Ride. This piece was intended for use for advertising, social media, posters, and other promotional material. The concept was to diminish society's idea of beauty being only physical and promoting beautiful as being what you do in life, and in this case riding bikes. A bold, strong figure defines a new, unconventional beauty and leaves media's standard ideas of sexy and beauty in the background. The piece was intended to not only act as a promotional piece but an art piece as well.


billboard
posters
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