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UNION PEDAL WORKERS

The concept was to create a logo that is a throwback to the iconic union shields found in various industries. We designed something that was a modern take on something that is iconic and historic. It needed to have a generic feel without being too generic, so you see common elements like the chain and sprocket. The rider in the center is a vintage cyclist to add a history to it and the name and initials are bold and industrial which make it more modern. The idea was to make different shields for different parts of the country for use for shirts, water bottles, stickers, bags, and other promo items. Base colors would be black and white but additional colors were based on local sports teams as well as the union local number being the area code of the city.

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