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COG & CRANK CAFE

Cog & Crank is a cafe that serves customers as a bike and coffee shop. Stop by after your ride and get your coffee fix and your bike fixed. We thought a clean round typeface would emphasize the shapes of wheels, bikes, and coffee cups. In the center we used a crank and its crank arms to serve as a forward slash in lieu of an ampersand or the word and. This kept everything clean and angular, much like what you'd find on a bike, instead of bringing in a more organic shape like an ampersand. It also serves as a mark which includes both a cog (in the chainring) and crank. The logo was to be used for interior and exterior signage along with consumable items like cups, bags, napkins, etc.

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info@broomwagonstudio.com
562.888.3266

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