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LIGHTNING VELO

The task was to redesign the Lightning Velo kit to bring back the prominence of the original club colors of pink and blue. The previous kit had a black base version as well as a white one. The club board wanted to bring back the identity of the clubs origins and make the pink and blue the focal colors as well as incorporating the lightning bolt. We came up with several bold versions but the club members ultimately voted on this one. We took a classic design with the colored bands across the chest and added a modern take by adding texture in the blue with the lightning bolts. Originally there was more pink present in the design but with many of the members not favoring the pink, it was lessened in the revisions. The final result was still a striking kit which could be identified from down the road.


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